We build thebrand and thesystem thatruns it
a brand system
Most agencies pick a side. Design shops that can't build, dev shops nobody wants to look at, and you paying two companies to argue over a handover document.
We hold the whole line: brand, product design, engineering, cloud and growth. The same people who argue about kerning argue about query plans.
And we build and sell our own software, so we've had to live with what breaks in year two: the part agencies are never around for.
Everything a company needs to exist online. 105 services, 12 practices, one team.
Most companies buy brand from one place, the website from another and the app from a third, then pay for the seams between them. Filter the index, open a row, see exactly what sits underneath.
We build the strategic and visual apparatus a company uses to be recognised and understood: the positioning that decides what you say, and the identity system that decides how it looks when you say it. Designed to survive contact with a real marketing team, real deadlines and real channels.
- Brand strategy & positioning
- Naming & verbal identity
- Visual identity systems
- Brand guidelines
- Motion identity
- Rebrand & migration
- Print, packaging & environment
Product design that starts with evidence and ends with a component system your engineers can build from without guessing. We design the empty states, the error states, the 400-row table and the slow connection: the parts that decide whether people keep using the thing.
- Discovery & product strategy
- UX research
- Information architecture
- Interface design
- Design systems
- Prototyping & usability testing
- Accessibility
- Design ops
Modern, typed, component-driven front ends on a headless architecture, so your marketing team ships content without a developer, and your developers ship features without fear. Performance budgets are set before design and enforced at the pipeline.
- Marketing & corporate sites
- Headless CMS
- E-commerce
- Performance engineering
- Replatform & migration
- Web accessibility
- Internationalisation
- Integrations
- WordPress & CMS websites
- Browser extensions
Custom web applications for businesses that have outgrown a brochure site and a spreadsheet: marketplaces, portals, booking systems, member areas and the back-office tooling that keeps them running. Built on foundations you can operate yourself, at whatever scale you're actually at.
- Custom application builds
- Portals & marketplaces
- Auth, roles & permissions
- Payments & billing
- APIs & integrations
- Dashboards & data
- Internal tools
- Scale & reliability
- Data visualisation & interactive maps
- Billing, invoicing & back-office tools
Native and cross-platform mobile applications designed for the constraints that actually matter: thumbs, notches, cold starts, patchy networks and battery. Plus the store strategy, review process and release engineering that turn a build into a product on a shelf.
- Cross-platform development
- Native development
- Offline-first architecture
- Push & lifecycle messaging
- Store strategy & release
- Mobile analytics & QA
Most AI projects die between the demo and the deploy. We build the unglamorous parts: evaluation, guardrails, cost control, fallbacks and a human in the loop, so an impressive prototype becomes something you can put in front of paying customers and sleep at night.
- AI product strategy
- LLM feature engineering
- Retrieval & knowledge systems
- Agentic workflows
- Evaluation & guardrails
- Business process automation
- Scraping & data extraction
The layer nobody thanks you for until it fails. We set up infrastructure as code, deployment pipelines, monitoring and security posture so releases are routine, incidents are diagnosable, and your cloud bill reflects what you actually use.
- Cloud architecture
- Infrastructure as code
- CI/CD
- Observability
- Security hardening
- Compliance readiness
- Cost engineering
Emergency response for compromised sites, and the hardening that stops it happening twice. We remove the malware, work out how they got in, restore what broke, get you off Google's blacklist, and leave the site monitored, with a written incident report you can hand to a client, an insurer or your board.
- Emergency malware & virus removal
- Hack recovery & restoration
- Blacklist & warning removal
- SEO spam & pharma hack cleanup
- Compromise forensics
- Security hardening
- WordPress & CMS security
- WAF, DDoS & bot mitigation
- Vulnerability assessment
- Continuous monitoring
- Payment & data compliance
Marketing measured against revenue, not impressions. Technical SEO, paid acquisition, lifecycle messaging, social and conversion work, run as an experiment programme with a shared dashboard, so you can see what worked and stop paying for what didn't.
- Technical & content SEO
- Performance marketing
- Conversion rate optimisation
- Social media management
- Lifecycle & email
- Analytics & attribution
- Launch campaigns
- Campaign & public affairs
- WhatsApp marketing & broadcasts
- Reputation & reviews
- Events & awards campaigns
- Hyperlocal media network
Words, pictures and film produced in-house against the design system that will hold them, so nothing arrives in the wrong ratio, the wrong tone or the wrong colour space. Content built for the layout, rather than layout apologising for the content.
- Copywriting & editorial
- Photography
- Film & video
- Motion & animation
- 3D & CGI
- Illustration & iconography
- Reels & short-form video
- Subtitling & transcription
- Regional-language content
- Editorial & magazine design
An ongoing partnership rather than a support ticket queue. Guaranteed response times, a monthly roadmap you help set, continuous performance and security patching, and a standing block of design and engineering hours to keep improving what we built, or what someone else did.
- Support & SLA
- Maintenance & patching
- Continuous improvement
- Performance & SEO monitoring
- Fractional team
- Inherited codebases
- Hosting migration & cleanup
Every launch has a queue of registrations behind it: a D-U-N-S number before Apple will talk to you, DLT headers before a single OTP is delivered, a verified business before WhatsApp will send anything. None of it is hard. All of it is slow, rejection-prone and undocumented, and it is where launch dates quietly go to die. We run these applications end to end and hand you the credentials.
- D-U-N-S number registration
- TRAI DLT registration
- App store accounts
- WhatsApp Business Platform
- Google Business Profile
- Payment gateway onboarding
- Email sender authentication
- Trademark & handle protection
- Business registrations
- Credential custody & handover
We are our own hardest client.
4 products carrying our name: website feedback, magazine sign-off, school administration and hotel bookings. We hold the uptime, the support inbox and the year-two rewrite ourselves, which teaches things client work never will. Everything we sell has been run against us first.
Six phases. Weeks, not months.
AI does the reading, the drafting and the first-pass code; the senior team makes the calls. You always know which phase you're in and what's being produced. No surprises, no reveal at the end.
Orient
We start by understanding the business, not the brief. Stakeholder interviews, a competitor teardown and analytics forensics, with AI doing the reading so the days go on judgement, not research. You leave with a written point of view, not a mood board.
- Discovery report
- Competitive teardown
- Success metrics
- Scope + estimate
Define
Positioning, messaging, information architecture and product requirements get fixed before a single pixel or line of code. This is the cheapest place to change your mind, so it is the one phase we refuse to rush.
- Positioning + narrative
- IA / sitemap
- Product spec
- Technical architecture
Design
Identity and interface move together, built as a component system from day one: tokens, states, motion, accessibility. AI drafts the variations; the designers choose, refine and set the taste. Everything is designed at real breakpoints with real content.
- Identity system
- UI design system
- High-fidelity screens
- Prototypes
Build
Engineering in one-week increments against a visible board, with AI agents writing alongside engineers who review every line. Typed, tested, deployed on every merge. You see the real thing on a staging URL from day one, not a slideshow at the end.
- Production codebase
- CI/CD pipeline
- QA + test coverage
- Staging environment
Launch
Performance budgets enforced, Core Web Vitals green, accessibility audited, analytics wired, redirects mapped, SEO preserved. Launch day should be boring. We work hard to make it boring.
- Perf + a11y audit
- Analytics + tracking
- Migration + redirects
- Handover docs
Compound
Launch is the start of the useful data. We run a continuous loop of measurement, experiments and roadmap work, so the thing you paid for gets better every month instead of decaying quietly.
- Monthly reporting
- CRO experiments
- Roadmap + iteration
- Managed support SLA
Four positions we won't move on.
One team, whole stack
Most companies buy brand from one shop, the website from another, and the app from a third, then pay for the seams. We hold strategy, identity, design, engineering and growth in a single team, so the logo and the load time are somebody's shared problem.
We ship our own products
KatSquare Review and KatSquare Draft are ours, designed, built and operated by this team. Being on the hook for uptime, support and a roadmap teaches things client work never will, and every one of those lessons goes back into your build.
Performance is a design decision
A beautiful site that takes six seconds to load is not a beautiful site. We set performance budgets before design starts and hold them through launch, because speed is the feature every user notices and nobody asks for.
Built to be handed over
No black boxes and no hostage code. You get the repository, the documentation, the design system and a walkthrough. If you ever want to take it in-house or move on, that should be an easy day, not a negotiation.
The things people ask before they email.
Yes, and often. A rebrand with no website, a Next.js rebuild of an existing design, or an SEO and performance rescue on a site somebody else built are all normal engagements. The full-stack team is an option, not an obligation.
A focused marketing site runs three to five weeks. A brand system with a site runs five to eight. A custom web application typically runs six to twelve weeks to first release. AI does the heavy lifting on research, drafting and code, and the senior team spends its time on the decisions. We publish a dated plan at the end of Orient and hold ourselves to it.
The people you meet in the pitch. We do not sell senior and staff junior. Every engagement has a named lead who stays with it from discovery through launch, and you talk to them directly rather than through an account manager.
Yes. We operate on IST and hold overlapping hours with EMEA comfortably and the US East Coast by arrangement.
You do, on final payment: repository, design source, documentation and all associated accounts. We do not license our own work back to clients or hold infrastructure in our name unless you ask us to manage it for you.
Tell us what's not working and we'll tell you what we'd do about it.
A 30-minute call, no deck, no pitch theatre. You get a written point of view whether or not you hire us.
Within one working day, IST (UTC+5:30).