Interfaces designed against reality, not the happy path.
Product design that starts with evidence and ends with a component system your engineers can build from without guessing. We design the empty states, the error states, the 400-row table and the slow connection: the parts that decide whether people keep using the thing.
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Project or retainer
Discovery & product strategy
Jobs-to-be-done interviews, opportunity mapping, feature prioritisation and a scoped MVP defined by what proves the business, not what fills a sprint.
UX research
User interviews, contextual enquiry, survey design, analytics and session-replay forensics, and competitive UX audits with prioritised findings.
Information architecture
Content modelling, navigation systems, taxonomy, tree testing and card sorting, so people find things without a search box.
Interface design
High-fidelity design across every breakpoint and state, with real data, real content lengths and real edge cases.
Design systems
Token architecture, component libraries, documented variants and states, and a Figma-to-code pipeline that stays in sync after we leave.
Prototyping & usability testing
Interactive prototypes tested with real users before engineering starts, so expensive assumptions die cheaply.
Accessibility
WCAG 2.2 AA as a design constraint from the first frame: contrast, focus order, keyboard paths, screen-reader semantics, annotated for engineering.
Design ops
File architecture, naming conventions, review rituals and contribution rules for in-house teams inheriting the system.
- Research findings + opportunity map
- Sitemap & user flows
- Wireframes and content model
- High-fidelity UI, all breakpoints
- Component library + design tokens
- Interactive prototype
- Accessibility annotations
- Engineering handover specs
Your product works but people churn in the first session and you don't know why.
Every new feature looks like a different product.
Engineering is rebuilding the same button for the fourth time.
You're pre-build and want to test the idea before spending on code.
Let's talk about product design & ux.
A 30-minute call, no deck, no pitch theatre. You get a written point of view whether or not you hire us.
Within one working day, IST (UTC+5:30).