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KatSquare
Services

105 services. 12 practices. One team.

The full range of what we do, written out properly rather than hidden behind three icons and a stock photo. Take one practice or take the lot: most clients start with one and expand.

Practices

12

Services

105

Engagements

Project · Retainer · Fractional

OffersLooking for one specific thing?
01

Brand & Identity

We build the strategic and visual apparatus a company uses to be recognised and understood: the positioning that decides what you say, and the identity system that decides how it looks when you say it. Designed to survive contact with a real marketing team, real deadlines and real channels.

Detail

  • Brand strategy & positioning

    Category analysis, audience segmentation, competitive mapping and a defensible position you can actually own, written down, argued for, and testable.

  • Naming & verbal identity

    Company, product and feature naming with linguistic and availability screening. Tone of voice, messaging hierarchy, boilerplate and a working copy deck.

  • Visual identity systems

    Logo and mark design, typographic system, colour system with contrast-checked pairs, grid, iconography, photographic and illustrative direction.

  • Brand guidelines

    Delivered as a living site, not a locked PDF, with downloadable assets, do/don't examples and rules written for the people who will use them daily.

  • Motion identity

    Logo behaviour, transition language, easing curves and a motion spec so your brand moves consistently across product, ads and video.

  • Rebrand & migration

    Phased rollout planning across product, web, print, social, signage and internal systems, sequenced so you are never half-rebranded in public.

  • Print, packaging & environment

    Collateral, packaging, editorial and spatial applications with production-ready artwork and press liaison.

02

Product Design & UX

Product design that starts with evidence and ends with a component system your engineers can build from without guessing. We design the empty states, the error states, the 400-row table and the slow connection: the parts that decide whether people keep using the thing.

Detail

  • Discovery & product strategy

    Jobs-to-be-done interviews, opportunity mapping, feature prioritisation and a scoped MVP defined by what proves the business, not what fills a sprint.

  • UX research

    User interviews, contextual enquiry, survey design, analytics and session-replay forensics, and competitive UX audits with prioritised findings.

  • Information architecture

    Content modelling, navigation systems, taxonomy, tree testing and card sorting, so people find things without a search box.

  • Interface design

    High-fidelity design across every breakpoint and state, with real data, real content lengths and real edge cases.

  • Design systems

    Token architecture, component libraries, documented variants and states, and a Figma-to-code pipeline that stays in sync after we leave.

  • Prototyping & usability testing

    Interactive prototypes tested with real users before engineering starts, so expensive assumptions die cheaply.

  • Accessibility

    WCAG 2.2 AA as a design constraint from the first frame: contrast, focus order, keyboard paths, screen-reader semantics, annotated for engineering.

  • Design ops

    File architecture, naming conventions, review rituals and contribution rules for in-house teams inheriting the system.

FigmaStorybookMazeHotjarDesign Tokens (W3C)
03

Web Engineering

Modern, typed, component-driven front ends on a headless architecture, so your marketing team ships content without a developer, and your developers ship features without fear. Performance budgets are set before design and enforced at the pipeline.

Detail

  • Marketing & corporate sites

    Next.js and Astro builds with server rendering, edge caching and a content model your team can actually operate.

  • Headless CMS

    Sanity, Contentful, Payload, Storyblok or headless WordPress, with editing experiences designed for your team, plus live preview and structured content.

  • E-commerce

    Shopify Hydrogen, headless Shopify, Medusa and custom stacks. Checkout optimisation, subscriptions, multi-currency, ERP and 3PL integrations.

  • Performance engineering

    Core Web Vitals remediation, bundle and image budgets, streaming and partial pre-rendering, caching strategy, real-user monitoring.

  • Replatform & migration

    Moving off legacy WordPress, Drupal or bespoke PHP without losing rankings: content migration, redirect mapping and a rank-protection plan.

  • Web accessibility

    WCAG 2.2 AA remediation, automated plus manual audits, assistive-technology testing and a documented conformance statement.

  • Internationalisation

    Multi-locale routing, translation workflow, hreflang, RTL support and regional content governance.

  • Integrations

    CRM, marketing automation, analytics, consent management, payment, search and support tooling, wired properly and documented.

  • WordPress & CMS websites

    Sites on WordPress and other content systems built as lean custom themes rather than plugin stacks: fast, hardened, editable by your team, and in more than one language where you need it.

  • Browser extensions

    Extensions for the major browsers that put your product or workflow inside the pages your users already work in, from a side panel to a one-click action.

Next.jsReactTypeScriptAstroTailwind CSSSanityPayloadContentfulShopifyVercelCloudflare
04

Web Applications & Portals

Custom web applications for businesses that have outgrown a brochure site and a spreadsheet: marketplaces, portals, booking systems, member areas and the back-office tooling that keeps them running. Built on foundations you can operate yourself, at whatever scale you're actually at.

Detail

  • Custom application builds

    A deliberately scoped first release aimed at real users, built on foundations that don't need throwing away when it works.

  • Portals & marketplaces

    Two-sided platforms, member areas, supplier and customer portals, including the unglamorous matching, moderation and approval logic that makes them usable.

  • Auth, roles & permissions

    SSO and SAML, OAuth, magic links, MFA, granular RBAC, audit logging and session security.

  • Payments & billing

    Razorpay and Stripe integration, one-off payments, subscriptions, invoicing, refunds and reconciliation.

  • APIs & integrations

    REST and GraphQL API design, versioning, rate limiting, webhooks, SDKs and public developer documentation.

  • Dashboards & data

    Analytics surfaces, reporting, exports, and the internal admin tools your support team needs on day one but nobody budgets for.

  • Internal tools

    Ops consoles, back-office workflow apps and automation that replace the spreadsheet holding your company together.

  • Scale & reliability

    Load testing, query optimisation, caching layers, background job architecture, observability and incident runbooks.

  • Data visualisation & interactive maps

    Dashboards, explorable charts, network graphs and district-level maps built from public, government and your own datasets, designed to be read rather than admired.

  • Billing, invoicing & back-office tools

    Quotations, invoices, recurring billing, tax handling, bank-statement reconciliation and the small internal tools a business runs on, built to fit how you actually work.

TypeScriptNode.jsNext.jsPostgreSQLPrismaRedistRPCGraphQLStripeAWSDocker
05

Mobile Applications

Native and cross-platform mobile applications designed for the constraints that actually matter: thumbs, notches, cold starts, patchy networks and battery. Plus the store strategy, review process and release engineering that turn a build into a product on a shelf.

Detail

  • Cross-platform development

    React Native and Flutter where a shared codebase genuinely serves the product, with native modules written when it doesn't.

  • Native development

    Swift and Kotlin for products that need platform-grade performance, deep OS integration or heavy device hardware use.

  • Offline-first architecture

    Local persistence, optimistic UI, conflict resolution and sync, so the app is usable in a basement, on a train, on 3G.

  • Push & lifecycle messaging

    Segmented notifications, deep linking, in-app messaging and re-engagement flows wired to your analytics.

  • Store strategy & release

    App Store and Play listings, ASO, screenshots, phased rollout, review-rejection handling and over-the-air updates.

  • Mobile analytics & QA

    Crash reporting, funnel analytics, device-matrix testing, and beta distribution through TestFlight and Play internal tracks.

React NativeExpoFlutterSwiftKotlinFirebaseSentry
06

AI & Automation

Most AI projects die between the demo and the deploy. We build the unglamorous parts: evaluation, guardrails, cost control, fallbacks and a human in the loop, so an impressive prototype becomes something you can put in front of paying customers and sleep at night.

Detail

  • AI product strategy

    Honest assessment of where a model helps, where it's a liability, and what it will cost per user per month at your actual volume.

  • LLM feature engineering

    In-product assistants, generation, summarisation, extraction and classification, with prompt architecture, structured outputs and tool use.

  • Retrieval & knowledge systems

    RAG pipelines over your documents and data: chunking strategy, embeddings, vector search, re-ranking and citation-backed answers.

  • Agentic workflows

    Multi-step automations with tool access, approval gates and full audit trails, for work that's currently done by hand.

  • Evaluation & guardrails

    Eval suites, regression testing on prompt changes, hallucination and injection defences, PII handling and content filtering.

  • Business process automation

    Removing manual handoffs between the systems you already run. CRM, billing, support, ops, with monitored, reversible pipelines.

  • Scraping & data extraction

    Monitoring and extracting structured data from websites, feeds, documents and portals on a schedule, with change detection, deduplication and a clean dataset or API at the end.

Claude APIOpenAILangChainVercel AI SDKpgvectorPineconen8n
07

Cloud, DevOps & Security

The layer nobody thanks you for until it fails. We set up infrastructure as code, deployment pipelines, monitoring and security posture so releases are routine, incidents are diagnosable, and your cloud bill reflects what you actually use.

Detail

  • Cloud architecture

    AWS, Google Cloud, Vercel and Cloudflare, designed for your real traffic shape rather than a hypothetical hockey stick.

  • Infrastructure as code

    Terraform and Pulumi, versioned and reviewed, with reproducible environments from local through to production.

  • CI/CD

    Automated test, build and deploy on every merge. Preview environments per pull request, database migrations and one-command rollback.

  • Observability

    Structured logging, distributed tracing, metrics, uptime checks and alerts that fire on user impact rather than CPU noise.

  • Security hardening

    Threat modelling, dependency and secret scanning, WAF and DDoS posture, least-privilege IAM, encryption at rest and in transit, penetration-test remediation.

  • Compliance readiness

    GDPR and DPDP Act data mapping, retention policy, consent architecture, and control documentation for SOC 2 preparation.

  • Cost engineering

    Spend audit, right-sizing, caching, storage lifecycle and commitment planning, usually the fastest ROI in this list.

AWSGoogle CloudVercelCloudflareTerraformDockerGitHub ActionsGrafanaSentry
08

Website Security & Recovery

Emergency response for compromised sites, and the hardening that stops it happening twice. We remove the malware, work out how they got in, restore what broke, get you off Google's blacklist, and leave the site monitored, with a written incident report you can hand to a client, an insurer or your board.

Detail

  • Emergency malware & virus removal

    Full file and database scan, manual removal of backdoors, web shells, injected scripts and cron persistence, not a plugin that reports 'clean' while the shell is still there.

  • Hack recovery & restoration

    Defacement, ransomware and wiped-site recovery. Clean rebuild from a verified-safe restore point, content and media recovery, and a staged return to production.

  • Blacklist & warning removal

    Google Safe Browsing, Search Console security issues, Bing, McAfee and host suspension. Cleanup, review request and follow-through until the interstitial is gone.

  • SEO spam & pharma hack cleanup

    Japanese keyword hack, pharma injections, cloaked redirects and spam sitemaps: removed at the source, with index cleanup and reinclusion requests.

  • Compromise forensics

    Log analysis, entry-point identification, timeline of the intrusion, indicators of compromise and an assessment of what data was reachable, written up plainly.

  • Security hardening

    Least-privilege file permissions, credential and salt rotation, admin lockdown, MFA, disabled file editing and XML-RPC, security headers, CSP and dependency updates.

  • WordPress & CMS security

    Vulnerable and abandoned plugin audit, theme and core patching, nulled-plugin removal, user audit, and a maintained update policy for WordPress, WooCommerce, Drupal, Joomla and Magento.

  • WAF, DDoS & bot mitigation

    Cloudflare or AWS WAF rulesets, rate limiting, brute-force and credential-stuffing defence, bot management and origin shielding.

  • Vulnerability assessment

    Automated plus manual testing against OWASP Top 10: injection, XSS, access control, insecure upload and exposed configuration, with a prioritised, exploit-verified report.

  • Continuous monitoring

    File integrity, malware and blacklist monitoring, uptime and certificate expiry checks, off-site encrypted backups, and alerting to a human who responds.

  • Payment & data compliance

    PCI DSS scan remediation for e-commerce, card-skimmer (Magecart) detection, and DPDP Act and GDPR breach-notification support.

CloudflareWordfenceClamAVYARAOWASP ZAPBurp SuiteSucuriAWS WAF
09

Growth & Marketing

Marketing measured against revenue, not impressions. Technical SEO, paid acquisition, lifecycle messaging, social and conversion work, run as an experiment programme with a shared dashboard, so you can see what worked and stop paying for what didn't.

Detail

  • Technical & content SEO

    Crawl and index architecture, Core Web Vitals, schema, internal linking, topical content programmes, digital PR and authority building.

  • Performance marketing

    Google, Meta, LinkedIn and programmatic: campaign architecture, creative testing, audience strategy and budget allocation against CAC targets.

  • Conversion rate optimisation

    Funnel analysis, hypothesis backlog, A/B and multivariate testing, landing page systems and post-test implementation.

  • Social media management

    Channel strategy, content calendars, production, community management and reporting, for brands that need a consistent presence, not viral roulette.

  • Lifecycle & email

    Onboarding, activation, retention and win-back flows. Segmentation, automation and deliverability that keeps you out of spam.

  • Analytics & attribution

    GA4, server-side tagging, consent mode, product analytics and a marketing dashboard leadership will actually open.

  • Launch campaigns

    Go-to-market for products, features and funding announcements: narrative, assets, sequencing, press and channel activation.

  • Campaign & public affairs

    Constituency-scale campaign management: digital war-rooms, community building, message discipline, volunteer and outreach systems, rapid-response content.

  • WhatsApp marketing & broadcasts

    Opt-in broadcast lists, approved message templates and automated sequences on the official business platform, for the announcements that need to be read within the hour.

  • Reputation & reviews

    A review funnel that asks every customer at the right moment, sends happy ones to your public profile in one tap and brings concerns to you privately, plus response management and monitoring.

  • Events & awards campaigns

    Identity, website, nominations or registrations, outreach databases, campaign content, sponsor packs and on-the-day coverage for conferences, awards and launches.

  • Hyperlocal media network

    Sponsored posts, reels and campaigns on the local news and community pages we publish for cities and districts across Karnataka, produced by the teams that run them.

GA4Google AdsMeta AdsAhrefsSemrushKlaviyoHubSpotPostHog
10

Content & Production

Words, pictures and film produced in-house against the design system that will hold them, so nothing arrives in the wrong ratio, the wrong tone or the wrong colour space. Content built for the layout, rather than layout apologising for the content.

Detail

  • Copywriting & editorial

    Website, product, campaign and long-form copy. Editorial programmes, case studies, technical writing and documentation.

  • Photography

    Product, portrait, environment and lifestyle shoots: art directed, shot to the grid, retouched and delivered in every crop the system needs.

  • Film & video

    Brand films, product demos, founder and customer stories, event coverage and social cutdowns. Concept through to final grade.

  • Motion & animation

    Explainers, UI motion, title systems, animated social assets and looping brand elements.

  • 3D & CGI

    Product visualisation, abstract brand imagery and animated 3D for cases where a photo shoot isn't possible or isn't enough.

  • Illustration & iconography

    Proprietary illustration systems and icon sets that make a brand recognisable without its logo in frame.

  • Reels & short-form video

    Vertical video produced in monthly batches at the pace the feed demands: recurring formats, scripting, shooting or re-cutting, captions, scheduling and reporting.

  • Subtitling & transcription

    Accurate subtitles and transcripts for video, podcasts and recordings, in English and Indian regional languages, delivered as burned-in captions or caption files.

  • Regional-language content

    Copy, video and social content written natively in Kannada and other regional languages for the audience that reads them, not translated from English afterwards.

  • Editorial & magazine design

    Magazines, annual reports, awards books and brochures: a design system for the title, then every issue laid out, proofed and delivered to press on schedule.

11

Managed Care & Retainers

An ongoing partnership rather than a support ticket queue. Guaranteed response times, a monthly roadmap you help set, continuous performance and security patching, and a standing block of design and engineering hours to keep improving what we built, or what someone else did.

Detail

  • Support & SLA

    Tiered response and resolution times, a named point of contact, monitored uptime and out-of-hours escalation for critical systems.

  • Maintenance & patching

    Dependency updates, security patches, deprecations, browser and OS compatibility, and CMS or platform upgrades.

  • Continuous improvement

    A monthly block of design and engineering against a shared, prioritised backlog, so improvements ship steadily instead of accumulating.

  • Performance & SEO monitoring

    Ongoing Core Web Vitals, ranking, crawl-health and conversion tracking, with fixes made rather than merely reported.

  • Fractional team

    Embedded design and engineering capacity for companies that need senior people part-time and can't justify a permanent hire yet.

  • Inherited codebases

    Yes, we take over other people's work. Audit first, stabilise second, improve third, with an honest verdict on rebuild versus repair.

  • Hosting migration & cleanup

    Moving sites and mailboxes between hosts with no downtime and no lost rankings, or cleaning and tuning the account you have so it stops running out of disk space.

12

Registrations & Digital Compliance

Every launch has a queue of registrations behind it: a D-U-N-S number before Apple will talk to you, DLT headers before a single OTP is delivered, a verified business before WhatsApp will send anything. None of it is hard. All of it is slow, rejection-prone and undocumented, and it is where launch dates quietly go to die. We run these applications end to end and hand you the credentials.

Detail

  • D-U-N-S number registration

    The Dun & Bradstreet identifier Apple requires before an organisation can enrol as a developer. We file it, chase it through review, and correct the entity-details mismatches that cause most rejections.

  • TRAI DLT registration

    Entity registration on a telecom DLT portal, sender IDs and headers, and content template approval for transactional, service and promotional SMS: the reason OTPs deliver or silently fail in India.

  • App store accounts

    Apple Developer Program and Google Play Console enrolment: organisation verification, tax and banking forms, agreements, and the team roles set up so the accounts belong to the company rather than to one person's inbox.

  • WhatsApp Business Platform

    Meta Business verification, WhatsApp Business Account setup, display-name approval and the official business account badge, plus message-template submission.

  • Google Business Profile

    Listing creation, category and service-area configuration, and the verification process itself, including the video verification that now catches most businesses out.

  • Payment gateway onboarding

    Razorpay, Cashfree, PayU and Stripe merchant onboarding: KYC documentation, business-model review, and the policy pages a gateway requires on your site before it will move you to live mode.

  • Email sender authentication

    SPF, DKIM and DMARC configured and taken to enforcement, plus BIMI where a registered mark makes it possible, so your mail reaches inboxes rather than spam folders.

  • Trademark & handle protection

    Class selection and filing coordination with a registered trademark agent, defensive domain registration, and claiming your name across the platforms you don't use yet.

  • Business registrations

    Udyam/MSME and GST registration support, and the incorporation and licence paperwork that new entities need before any of the above can begin.

  • Credential custody & handover

    Every account created in your name, on your domain, with recovery routes documented, so nothing is hostage to an agency inbox or a departed employee.

Dun & BradstreetTRAI DLTApple DeveloperPlay ConsoleMeta BusinessRazorpayGoogle Business Profile
ProcessThe same six phases, whichever service you buy
  1. 01

    Orient

    2–4 days

    We start by understanding the business, not the brief. Stakeholder interviews, a competitor teardown and analytics forensics, with AI doing the reading so the days go on judgement, not research. You leave with a written point of view, not a mood board.

  2. 02

    Define

    3–5 days

    Positioning, messaging, information architecture and product requirements get fixed before a single pixel or line of code. This is the cheapest place to change your mind, so it is the one phase we refuse to rush.

  3. 03

    Design

    1–3 weeks

    Identity and interface move together, built as a component system from day one: tokens, states, motion, accessibility. AI drafts the variations; the designers choose, refine and set the taste. Everything is designed at real breakpoints with real content.

  4. 04

    Build

    2–6 weeks

    Engineering in one-week increments against a visible board, with AI agents writing alongside engineers who review every line. Typed, tested, deployed on every merge. You see the real thing on a staging URL from day one, not a slideshow at the end.

  5. 05

    Launch

    2–3 days

    Performance budgets enforced, Core Web Vitals green, accessibility audited, analytics wired, redirects mapped, SEO preserved. Launch day should be boring. We work hard to make it boring.

  6. 06

    Compound

    Ongoing

    Launch is the start of the useful data. We run a continuous loop of measurement, experiments and roadmap work, so the thing you paid for gets better every month instead of decaying quietly.

Next step

Not sure which of these you need? That's normal.

Most clients arrive with a symptom rather than a service. Describe the symptom: we'll tell you which of the above actually fixes it, and which ones you can skip.

Direct
Typical response

Within one working day, IST (UTC+5:30).